Ultimate Direction


Designed By Athletes, For Athletes

Ultimate Direction have been innovating personal hydration products for over 20 years and the latest Signature Series 5.0 is no exception.  

The all new PEEVA flasks and bladders make sure you taste your hydration and not the bottle.  They also feature the trademarked Kicker Valve for the biggest flow throw a soft, leak-proof mouthpiece. 

The Signature Series represents the pinnacle of hydration performance, technology and materials. Athletes Scott & Jenny Jurek, Anton Krupicka, Amelia Boone, and many others help develop the cutting-edge tech of the Signature Series through rigorous and relentless testing on trails around the world.